Architects and architecture firms are the ultimate when creating homes that are original, efficient, sustainable, practical and beautiful. Therefore, digital marketing for architects has to please these artists and engineers as well as the search engines. Architects usually attract more clients by word of mouth. When people drive or walk past a beautiful home they will sometimes inquire “Who built that house”? As the likelihood of people walking past an architects artwork is low, architects must get their work published online or in architecture magazines. Architects websites must include high quality photographs of all aspects of a structure ranging from external pictures to internal details. Drones should also be used to capture what a house or structure looks like from up above. Once an architect has published photographs of their work they must market and promote as subtly and blatantly as possible. Many architects are very humble and promoting their work goes against their artistic nature. Architects must overcome this characteristic if they want to grow their business and attract new clients.