Doctors of all kinds ranging from dermatologists, cardiologists, plastic surgeons, general practitioners, obstetricians, gynecologists, psychiatrists, allergists, pediatricians, urologists, opthamologists and emergency doctors can all benefit from digital marketing. However, not all doctors need digital marketing. Many patients are referred to specialists by their primary care physicians. Doctors who benefit most from digital marketing include: Chiropractors, Clinical Psychologists, Optometrists, Podiatrists, Audiologists, Dieticians, Nutritionists and Internal Medicine specialists.

Most of us prefer to see a doctor in our town or city, but we would all prefer to see the best and most recommended specialist wherever they are located.

Direct care providers and their office managers need to think about the patient who googles the phrase “doctor near me,” and “family practice  near me.” Potential patients, usually want to be within  20 to 30 miles from where a doctors practice is located. People will travel a bit farther for a very specific highly recommended doctor in their field. Based on the urgency of the health issue, a patient may  travel even farther.

As medical insurance plans range in deductibles, digital marketing planning, lead generation campaigns and patient generation strategies for  potential new patients should keep in mind the correct audience to whom they are treating. 

When working on digital marketing campaigns for a specific specialty, whether they are a sole practitioner or in a parnership one must keep in mind all of the keywords related to geography, location, speciality, referrals, in or out of network, accessibility.

SalemGlobal has worked with a number of doctors throughout the years and has developed a solid integrated marketing plan that includes SEO, social media, email marketing, video and pay per click Google Ads. 

Medical professionals need to be concerned about their online reputation and digital presence. Not only do they need to keep their website current, they also need to search for themselves on google regularly on a daily or weekly basis. With tele-health appointments gaining in popularity for both doctors and patients and online appointment scheduling becoming the norm, health care providers and specialists must maintain a solid digital marketing and social media strategy to stand out from the crowd.