As displayed in the graphic below, our digital marketing strategy is based upon the modern updated flywheel where an organization needs to attract, engage and delight their audiences on a daily, weekly, monthly and annual basis. The idea is for a brand to attract strangers to their website or generate leads that lead to sales. Once the audience knows that the organization or business exists, they can move on to engage further with education and thought leadership. Nurturing a captive audience is the sure way to convert to becoming a customer or making a sale. Finally, you always want repeat customers and it’s always easier to keep a customer than it is to get a new one. Therefore, organizations whether they are B2B, B2C or non-profits, must continuously delight their customers, members, clients and buyers by offering them a good reason to keep coming back for more. Please refer to SalemGlobal’s 7-Point Digital Marketing Process for a deeper dive into what makes us unique and why our clients have trusted us for over two decades with their marketing and lead generation.