Social Media
What is Social Media?
Social Media are interactive platforms that enable individuals, businesses and communities to publish, promote, react, interact, counteract and review personalized and customized content. When the industry talks about word of mouth marketing, it is referring to the most popular platforms that include Facebook, twitter, LinkedIn, Instagram, YouTube, Pinterest, reddit, tumblr, medium and TikTok. (Other platforms exist in other countries outside of the USA).
Since the early 2000s, SalemGlobal has been posting on Social Media. Today we post for ourselves and our clients on Facebook, LinkedIn, Twitter, Instagram, Pinterest, YouTube, Medium and TikTok. We are very well versed in paid advertising on these platforms and create short-term and long-term campaigns that generate targeted sales leads.
Are Social Media Ads Effective for Lead Generation?
Social Media ads are very effective in the direct to consumer (D2C) and the business to consumer (B2C) realm. Not all social media should be used for all types of businesses. There is a big difference between social media advertising on Facebook and Instagram vs. business advertising on LinkedIn.
What Should be in a Social Media Strategy?
- Pintrest
- YouTube
- Medium
- TikTok