Nowadays, when someone is in need of a transportation company, they simply do a google search in order to find an adequate transportation service company. Because of this, transportation companies must have a strong online presence. Since there are so many competitors online, it is critical to distinguish your company from the competition.  

When working on digital marketing campaigns for the transportation industry, one must keep in mind all of the keywords related to geography, pricing, deals, rates, hours, supply, trucks, and services. These keywords are essential for attracting customers who are looking for a transportation company online. Another way to stand-out and differentiate your company from the competition is to buy google ads that automatically put your company at the top of the list when someone googles for a transportation company. 

SalemGlobal has worked with a number of transportation companies throughout the years and has developed a solid integrated marketing plan that includes SEO, social media, email marketing, video and pay per click Google Ads. 

A clear and robust website is critical when trying to optimize customer experience and gaining customers. The website needs to have all available services easily accessible and offer call to actions to prompt viewers to schedule a call, sign up for email newsletter, or follow your social media accounts.

Social media is a great way to gain exposure from potential customers. Companies who do not have a significant social media presence are being left behind from its competitors. Purchases are made with a click of a button nowadays and social media platforms are the best way of linking potential customers to your products.