Attorneys, law firms, lawyers and law professionals can work with clients anywhere in the world. Usually, legal professionals will be hired by someone local.  Due to the far reach of the internet though, one can hire an attorney  from any town, city or state anywhere in the country.

The leading way that attorneys have historically gained new  clients is by referral from other attorneys. Word of mouth, networking and reputation usually helps lawyers and law firms attract new clients.

In today’s day and age,  attorneys must use digital marketing to promote themselves even though traditionally those in the legal field had to declare that websites were attorney advertising.

The most sought after types of  specialty lawyers are: Personal Injury, Trusts and Estate Planning, Bankruptcy, Intellectual Property, Employment, Corporate, Immigration, Litigation, Divorce, Real Estate and Criminal.

When working on digital marketing campaigns for the legal industry regardless of branch, one must keep in mind all of the keywords related to the specialty.

SalemGlobal has worked with a variety of attorneys and law firms throughout the years and has developed a solid integrated marketing plan that includes a robust website with SEO, content development, social media, email marketing and pay per click Google Ads.