Employment agencies, staffing companies and recruiting firms are usually rooted in a local city, but usually serve their clients nationally and globally in addition to their home city. Employment agencies survive and thrive by gaining new clients in various industries. Many people do not understand the business models of employment agencies versus staffing companies and recruiting firms. Head hunters and executive recruiters usually work with individuals that do not always appreciate the effort it takes to gain the trust of working for a client. Digital marketing for employment agencies and staffing companies must employ strategies that enable them to be visible to human resources directors and managers. The idea is that an employment agency will be able to get new clients by being visible via natural searches on google, ads that appear at the top of google searches, native advertising and in social media.  

When working on digital marketing campaigns for the staffing industry, marketers and managers must keep in mind all of the keywords related to employment, staffing, recruiting, direct hire, temporary, temp-to-hire and consulting positions.