It is imperative for fashion executives and fashion businesses to have a strong online presence. This starts with building a robust website that is easily accessible and contains all the necessary information a customer might need. It is essential to have calls to action like “buy now” or “get it while you still can”. 

It is crucial to continue marketing your fashion company and offerings to customers even if they are not in your physical store or online website.  This is easily done by getting customers and people who walk into the physical or online store to subscribe to your email newsletters. Email newsletters are potentially a very successful way of engaging customers and consistently advertising products. If a potential customer walks into your store, make sure to get their email in order to keep a connection with them. This type of engagement and marketing allows you to increase the chances of return customers and keeps in touch with customers who are not yet ready to make a purchase but might be in the future.

Retargeting ads for brand awareness and coupons are another critical method of engaging customers and increasing purchases. If a customer in your online store has an idle cart but has not yet purchased the items, you can set up ads that remind them of the products that are in their carts. You can also connect the customer’s cart to their email so if they abandon the store with a full cart, they will be notified with a call to action to complete their order. 

Running promotions during holidays and sale events throughout the year is a necessary marketing strategy that every online business should implement. Email marketing and social media are particularly great ways to promote sales and remind customers what is available.  Customers should always be informed of sale events so they can spread the word and potentially revisit the website for the sale.

Style guides are a great way of helping customers visualize ways of styling your clothing. Many people are challenged at visualizing different outfits so style guides help them decide what to buy. 

Nowadays, it is crucial for a business to have a well organized social media account. A fashion business must grow its social media presence to build and enhance their community. Proper content needs to be created and they should reach out to influencers who are good representations of their brand. 

When working on digital marketing campaigns for fashion companies, clothing and accessory stores  one must keep in mind all of the keywords related to geography, location, style, brand, season, material, price and color.

SalemGlobal has worked with a number of fashion businesses throughout the years and has developed a solid integrated marketing plan that includes SEO, social media, email marketing, native advertising, remarketing, retargeting, video and pay per click Google Ads.