Digital Marketing for MSPs & IT Companies
How Do MSPs & IT Companies Gain More Clients?
MSPs (Managed Service Providers), IT companies, computer tech support, software and hardware solution providers, are not confined to servicing local businesses. Because of the way technology works in our day and age IT can now service their clients from any computer in the world. Obviously, when designing and installing a computer network, an IT company has to physically run cabling, set up computers, attach to power supply, and test to make sure everything is working properly. After the computer network has been installed, software can be maintained remotely from any type of device, from laptops to smartphones. Software updates can mostly be run automatically, however, they may also require the IT company to manually install an update. Digital marketing can directly help IT companies gain more clients. Computer tech support companies should strategize not only for their local town, city and state, but also country and even globally. The thing to remember companies searching for an IT company will never search for a global IT company, they will always search for an “IT company near me.”
Digital marketing campaigns for IT solution providers and computer tech support companies, can take full advantage of all strategies raning from website building to SEO pay per click advertising, email marketing, native advertising, and even webinars.
Digital Marketing Strategies for MSPs & IT Companies
- Building a professional corporate looking website that includes “Schedule an Appointment” calls to action, short “Free Consultation” forms and phone number in header
- Search Engine Optimization with relevant keywords
- Consistent, informative and educational content
- Weekly email newsletter
- Monthly and/or quarterly webinars
- Engaging and relevant social media (specifically Facebook, Twitter, LinkedIn and Instagram)
- Paid social media advertising
- Educational videos stored on a YouTube channel
- Keyword driven PPC (pay per click) Google Ads campaign
- Native advertising that retargets potential clients that have already visited the website.