Having an online presence is key for non-profit organizations. Without an optimized online presence, a non-profit will not be able to properly and effectively share its ideals and movement to the rest of the world, let alone get donations. Email marketing is a great way to engage with its supporters as well as try to gain more members. When sending out emails, it is always important to have a call to action. The emails should be engaging with information about what events the organization is planning and how the recipients can contribute. Having a social media presence is also a great way for a non-profit to spread its mission and attract more members. In today’s day and age, it is nearly impossible to grow a non-profit organization without proper social media presence. Content created for the social media accounts play a big role in the views, clicks and interactivity you will receive from the posts. Make sure to post photos, videos, and even articles that tell an accurate story of the non-profit’s mission, vision and philosophy.  

It is essential for non-profits to build and maintain a well-functioning, user-friendly website with a donation link that stands out. The website should clearly display all relevant information about its mission and purpose. The website should also have all the social media platforms displayed in order to promote engagement from the user. Other call to actions should include a newsletter signup and short forms to grab visitor’s information.

When working on digital marketing campaigns for non-profit organizations, one must keep in mind all of the keywords related to the mission, history, needs and services. Having these key words implemented into your website ensures that people searching for your organization or your mission will find you organically.

SalemGlobal has worked with a number of non-profit organizations throughout the years and has developed a solid integrated marketing plan that includes SEO, social media, email marketing, video and even pay per click Google Ads. Many non-profits do not realize that Google Ad Grants program actually has free non-profit tools that can be accessed for no charge. Organizations can receive up to $10,000 per month that enables them to create ads, increase donations and find new members.