Real Estate Agents, Real Estate Companies and Brokerages are not only local businesses but actually span across cities, countries and the world. Digital marketing for real estate agents is a very competitive field. Real estate marketers must strategize according to their town, city, state, and country. Getting more listings used to be the life blood for growing a real estate business. Today, however,  bringing in the clients to the properties available is more of a core focus for real estate agents. Real estate buyers and investors now have the power of the internet to search for properties from literally anywhere in the world – searching for properties from the comfort of their own home.  What we have learned is that there are actually several strategies for real estate agents to get more properties, clients listings and attract buyers.  While someone who is searching for a property in their own town and city will need to become of aware of local listings through local advertising and marketing, investors and international buyers will only be searching on the web. In today’s high tech ever changing world coupled with limited global travel restrictions, some buyers will purchase a property site unseen. Residential real estate agents and marketing managers need to think about the prospects who google the keywords and phrases such as “home, house, property, condo, land, long term rentals and short vacation rentals,” in a specific town or city. Commercial real estate brokers need to think about google phrases such as “commercial office space, buildings, offices, store fronts, commercial leases and long term rentals.” Additionally, real estate companies are always seeking to grow their businesses by hiring new agents.

As homes and properties range from small apartments to luxury houses, digital marketing campaigns for the real estate industry must keep in mind the correct demographic and socio-economic audience to whom they are catering.