Educational institutions, schools of all kinds i.e. private schools, art schools, dance schools, music schools, colleges, universities and academies cater to both the local and wider community in attracting new students. Potential students of higher education will travel across the country and even from abroad to receive a good education. Digital marketing for places of education must strategize according to their students’ age, needs of their local community and desire to attract out of town students. The idea is that parents and students will seek out the best place of learning by recommendations, achievement, ethos and good understanding of what type of education is being offered. Principals, head teachers, directors and management teams need to think about the prospect who googles the phrase “schools in my area” or “colleges in my area” or “schools that teach… “. Elementory and High School parents usually want their child to be attending schools within a few miles of their home and are concerned about the ethics and standards of education that their child will receive. Older students are looking for places of learning that offer the best education in a certain field no matter where the location. For the best education and extra curricular activities and future job prospects, students will travel even farther.

When working on digital marketing campaigns for schools and educational institutions, whether they are for local students or the more far reaching community, one must keep in mind all of the keywords related to education, colleges, schools and universities.