Question 1

What is SalemGlobal?

Accepted Answer

SalemGlobal is a New York City based digital marketing agency, AI consulting partner, and digital publisher serving clients across the U.S. and around the world since 1997.

Question 2

When was SalemGlobal founded?

Accepted Answer

SalemGlobal was established in 1997 — before Google existed — making us one of the longest-running independent digital agencies in the world.

Question 3

How many years has SalemGlobal been in business?

Accepted Answer

Nearly three decades. We have been helping businesses grow online since 1997.

Question 4

Where is SalemGlobal located?

Accepted Answer

Our headquarters is in New York City, serving the tri-state area and clients globally. Call 212-222-3292.

Question 5

Who founded SalemGlobal?

Accepted Answer

Raphi Salem founded the agency in 1997. Meet the rest of our leadership team on the team page.

Question 6

What does the name Salem Digital refer to?

Accepted Answer

Salem Digital is the heritage name customers know us by; SalemGlobal is the current brand that reflects our global client base.

Question 7

Is SalemGlobal a full-service digital marketing agency?

Accepted Answer

Yes. We cover strategy, SEO, AEO, GEO, PPC, social, native advertising, reputation, content, publishing, and AI consulting under one roof.

Question 8

What industries does SalemGlobal serve?

Accepted Answer

We work with legal, healthcare, financial, real estate, hospitality, ecommerce, B2B, professional services, nonprofits, and more.

Question 9

Do you work with small businesses or only enterprise clients?

Accepted Answer

Both. We support solo practitioners and local businesses as well as franchises, national brands, and enterprise teams.

Question 10

Can you share client references or testimonials?

Accepted Answer

Yes — read written testimonials and case stories from clients across many industries.

Question 11

Why should I hire a digital marketing agency instead of doing it in-house?

Accepted Answer

An agency brings cross-channel expertise, faster execution, vendor tools, and accountability without the cost of a full in-house team.

Question 12

How do I choose the right digital marketing agency?

Accepted Answer

Look for tenure, transparent reporting, channel depth, references in your industry, and a clear scope of work.

Question 13

What questions should I ask a digital marketing agency before hiring?

Accepted Answer

Ask about their experience, team, reporting cadence, contract terms, channel mix, and how they measure ROI.

Question 14

How much does it cost to hire a digital marketing agency?

Accepted Answer

Costs range from a few thousand dollars per month for focused campaigns to five figures monthly for multi-channel programs. Pricing depends on scope, ad spend, and channels.

Question 15

Do you require long-term contracts?

Accepted Answer

No. We earn renewals through results, not lock-ins. Most engagements are month-to-month after an initial setup phase.

Question 16

How long until I see results from digital marketing?

Accepted Answer

Paid channels can drive leads within days. SEO and AEO typically show movement in 3–6 months and compound over 6–12 months.

Question 17

What is included in a free consultation?

Accepted Answer

A discovery call, a quick audit of your current presence, and recommendations across SEO, paid, AI search, and reputation.

Question 18

Do you offer white-label services for other agencies?

Accepted Answer

Yes — we white-label SEO, AEO/GEO, Google Ads, native advertising, and Lovable AI development for partner agencies.

Question 19

How do you measure success?

Accepted Answer

Through KPIs that match your goals — qualified leads, revenue, ranking positions, AI citations, brand searches, ROAS, and cost per acquisition.

Question 20

Will I have a dedicated account manager?

Accepted Answer

Yes — every client gets a senior point of contact plus specialists for each channel.

Question 21

What is SEO?

Accepted Answer

Search engine optimization — the practice of improving your site so it ranks higher on Google and other traditional search engines.

Question 22

What is AEO?

Accepted Answer

Answer Engine Optimization — optimizing content so AI tools like ChatGPT, Perplexity, Gemini, and Copilot quote your brand directly in their answers.

Question 23

What is GEO?

Accepted Answer

Generative Engine Optimization — structuring your content, schema, and authority signals so generative AI engines surface and cite you.

Question 24

What is the difference between SEO, AEO, and GEO?

Accepted Answer

SEO targets traditional search rankings; AEO targets AI answer boxes and citations; GEO optimizes for generative AI summaries. We blend all three.

Question 25

Will SEO still matter in the age of AI?

Accepted Answer

Yes. AI engines pull from indexed web content. Strong SEO is the foundation that makes AEO and GEO possible.

Question 26

How long does SEO take to work?

Accepted Answer

Most sites see meaningful movement in 3–6 months, with compounding gains in 6–12 months as authority grows.

Question 27

Do you do local SEO?

Accepted Answer

Yes — Google Business Profile optimization, local citations, review strategy, and geo-targeted content.

Question 28

Do you do technical SEO?

Accepted Answer

Yes — site architecture, schema, Core Web Vitals, indexing, canonicalization, internal linking, and migration support.

Question 29

Can you get my brand cited in ChatGPT or Perplexity?

Accepted Answer

Yes — through AEO and GEO we structure your content, citations, and authority so LLMs reference your brand by name.

Question 30

Do you guarantee #1 rankings on Google?

Accepted Answer

No reputable agency does. Anyone promising guaranteed #1 rankings is a red flag. We commit to transparent process and measurable progress.

Question 31

What is PPC?

Accepted Answer

Pay-per-click advertising — you bid on keywords and pay only when someone clicks your ad. Google Ads is the largest PPC platform.

Question 32

Do you manage Google Ads campaigns?

Accepted Answer

Yes — search, display, YouTube, Performance Max, and shopping campaigns, all built and optimized in-house.

Question 33

What is a good budget for Google Ads?

Accepted Answer

Most local campaigns start at $1,500–$5,000/month in ad spend; competitive verticals (legal, finance, medical) often run $10,000+/month.

Question 34

What is your Google Ads management fee?

Accepted Answer

Typically a flat monthly fee or a percentage of ad spend, depending on scope. Lower than most large agencies because we run lean.

Question 35

Can you fix a Google Ads account that is wasting money?

Accepted Answer

Yes — we audit account structure, keywords, match types, negatives, conversion tracking, and quality scores, then rebuild what's broken.

Question 36

Do you run Microsoft Ads / Bing Ads?

Accepted Answer

Yes — Microsoft Ads is a high-ROI complement to Google, especially in B2B and older demographics.

Question 37

Do you run YouTube ads?

Accepted Answer

Yes — YouTube TrueView, in-stream, bumper, and demand-gen campaigns are part of our paid media practice.

Question 38

Can PPC work alongside SEO?

Accepted Answer

Absolutely. They reinforce each other — PPC drives immediate leads while SEO/AEO compound over time.

Question 39

What is Performance Max?

Accepted Answer

Google's AI-driven campaign type that runs across Search, Display, YouTube, Discover, Gmail and Maps from a single setup.

Question 40

Who owns the Google Ads account?

Accepted Answer

You do. We build under your MCC or yours and you keep full ownership and historical data.

Question 41

What is native advertising?

Accepted Answer

Sponsored content that matches the look and feel of the publisher site — Taboola, Outbrain, Yahoo Gemini, and premium publisher networks.

Question 42

What is remarketing?

Accepted Answer

Showing ads to people who already visited your site, to bring them back and convert them.

Question 43

What is retargeting?

Accepted Answer

Retargeting is essentially the same as remarketing — display, video, or native ads served to past visitors across the web.

Question 44

What is the difference between remarketing and retargeting?

Accepted Answer

Remarketing usually refers to Google's audience-based ads (and email re-engagement); retargeting is the broader industry term for pixel-based ads.

Question 45

Is native advertising effective for lead generation?

Accepted Answer

Yes — native is especially strong for content-driven lead gen, awareness, and re-engaging warm audiences at low CPMs.

Question 46

How much should I spend on remarketing?

Accepted Answer

A common rule is 10–20% of total media budget. We tune based on traffic volume and sales cycle.

Question 47

Do you run social media advertising?

Accepted Answer

Yes — Facebook, Instagram, LinkedIn, TikTok, X, and Pinterest campaigns, plus organic content strategy.

Question 48

What platforms should my business be on?

Accepted Answer

It depends on where your buyers spend time. B2B often leans LinkedIn; consumer brands lean Meta/TikTok. We pick channels by audience, not by trend.

Question 49

What is online reputation management?

Accepted Answer

Monitoring, improving, and protecting how your brand appears across reviews, search results, AI engines, and social platforms.

Question 50

Can you remove negative reviews?

Accepted Answer

Only the platform can remove a review. We can dispute fake/TOS-violating reviews and we always work to suppress them by generating authentic positive ones.

Question 51

How do you handle a reputation crisis?

Accepted Answer

Rapid response: SEO suppression, content publishing, review acceleration, AI engine corrections, and direct platform escalation when warranted.

Question 52

Do you provide lead generation services?

Accepted Answer

Yes — full-funnel programs combining SEO, paid, content, native, and conversion optimization to deliver qualified leads.

Question 53

What is content strategy?

Accepted Answer

A documented plan for what content to create, who it targets, where it lives, and how it ties to SEO/AEO and conversion goals.

Question 54

Do you write content for clients?

Accepted Answer

Yes — landing pages, blog posts, pillar articles, FAQ schema, video scripts, AI-discoverable content, and thought leadership.

Question 55

How do you use AI in content production?

Accepted Answer

AI assists with research, drafting, and optimization, but every piece is reviewed and edited by humans for accuracy, voice, and E-E-A-T.

Question 56

Do you build landing pages?

Accepted Answer

Yes — high-converting landing pages built fast with Lovable, optimized for paid traffic and SEO.

Question 57

Can you run lead-gen campaigns for legal, medical, or financial clients?

Accepted Answer

Yes — we have decades of experience with regulated industries. See our industries page for the full list.

Question 58

What is your AI consulting service?

Accepted Answer

Cross-platform AI advisory for prompting, programming, research, automation, content, and team enablement — across ChatGPT, Claude, Gemini, Perplexity, Copilot and Lovable.

Question 59

What is Lovable?

Accepted Answer

Lovable is an AI platform that builds production-grade websites and apps via natural language. SalemGlobal is a certified Lovable expert.

Question 60

Can you build my website with Lovable?

Accepted Answer

Yes — we design, prompt, ship, and scale full sites and apps with Lovable, often in a fraction of the time of traditional development.

Question 61

Should I switch from WordPress to Lovable?

Accepted Answer

It depends. For marketing sites and apps that need speed and modern stacks, Lovable wins. For deep WordPress ecosystems, hybrid approaches make sense.

Question 62

Can you train my team to use AI tools?

Accepted Answer

Yes — onboarding workshops and ongoing enablement for ChatGPT, Claude, Gemini, Perplexity, Copilot, and Lovable.

Question 63

Is AI replacing SEO?

Accepted Answer

No — it's expanding it. AI engines need to read, trust, and cite content somewhere, and that's still the open web. AEO and GEO are the next chapter of SEO.

Question 64

Will AI write all my marketing content?

Accepted Answer

AI accelerates drafting and research, but humans remain essential for strategy, originality, accuracy, and brand voice.

Frequently Asked Questions

About SalemGlobal & Our History

Hiring a Digital Marketing Agency

SEO, AEO, GEO & AI Search

Google Ads, PPC & Paid Search

Native Advertising, Remarketing & Retargeting

Social Media & Reputation

Lead Generation & Content Strategy

AI, Lovable & AI Consulting

Publishing & Domain Portfolio

Partner Program & Working Together

Staffing & Recruitment Agency Marketing