Google Ads / PPC
What is Pay Per Click or PPC Advertising?
Pay per click, or PPC advertising is an internet marketing model where the advertiser only pays when a website user clicks on their ad. Google Ads are the most popular form of PPC advertising. Since Google is the most visited website in the world, it makes sense that their advertising platform would be the most used.
What are Google Ads?
Google Ads are the most popular form of PPC on the internet today. SalemGlobal has been working with Google since the early 2000s. Our approach and methodology is based upon many years of placing ads on the Google platform for a variety of industries. Google Ads allow small businesses, whether they are B2B or B2C, to compete with larger businesses.
Are Google Ads Effective for Lead Generation?
We have found Google to be more effective for some industries than others. Some industries require a very high budget in order to compete with similar advertisers. Local shops and services have more of an advantage than national brands.
Google Ads Strategy
- BE SMART – Test, review, test, review and keep on testing and reviewing.
- SET BUDGET – Recognize there is a threshold to how much money you need to invest in advertising.
- IMPLEMENT KEYWORDS – Keyword research is a basic element of all Google Ads strategy.
- SET MATCH TYPE – Google Ads defaults to "Broad" match; "Exact" or "Phrase" is often better.
- NEGATIVE KEYWORDS – Should always be implemented to conserve budget.
- SET SCHEDULE – Most conversions happen between 9am-5pm; don't waste budget on 2am clicks.
- CREATE LANDING PAGES – Clean, relevant pages with calls to action.
- TRACK CLICKS & IMPRESSIONS – Tracking is important but not the end-all.
- TRACK CONVERSIONS – The most important aspect of PPC advertising.
- DON'T BE BAMBOOZLED – Use common sense and work with proven experts.
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