What is Native Advertising

Native Advertising, otherwise known as “Remarketing” or “Retargeting” is essential to any business that utilizes other forms of marketing that drive visitors to websites. If you are spending money on Search Engine Marketing, Google Ads, Bing Ads, Social Media Ads, LinkedIn, facebook, Instagram, TikTok or Twitter, you need to invest in native ads.

Native Ads:

  • Places a cookie on your browser and follows your visitors AFTER they have visited your website.
     
  •  Complements PPC and Social Ads
     
  • Engages potential customers and partners.
     
  • Is completely passive as ads appear as content in other websites.
     
  • Effective – we know visitors are interested because they already visited your website.
     
  • Cost Effective – usually less expensive than any other form of pay per click ads.