SEO
What is SEO?
SEO or “search engine optimization” is the practice of building your website with relevant keywords or “key” “words” that declare you an “authority” and help the search engines find your business organically or naturally.
Good SEO practices includes securing hyperlinks from other websites that declare you “popular.” SalemGlobal’s expertise in SEO dates back to around the same time that Google started dominating the industry.
What should be in a SEO strategy?
A comprehensive SEO strategy includes all of the following:
- Content development
- Anchor text
- Strategy
- Link building
- Social media
- Keyword research and implementation
- Meta data implementation (title and description tags)
- XML and HTML sitemaps
- Directory submission
- HTML tags
What other factors should be considered for good SEO?
- Hosting company
- Website platform
- Website development
- Website speed
- Website and URL structure
SEO and Lead Generation
When an organization’s website rises higher in the search engines, the result usually affects and increases website traffic thus increasing lead generation.
How often should SEO be implemented?
When a website does indeed reach the top of the search engines for one specific keyword or phrase, that doesn’t mean that search engine optimization stops. As we all know in life and in business, when you are standing at the top of the mountain or podium, that just means that your competition will work hard to replace you. This is why SEO is a continuous daily, weekly, monthly and annual practice. You not only have to keep your eye on the prize that you just won, you have to keep it from falling into someone else’s hands. Any day the Google algorithm can change and you can fall from grace. Websites, keywords, analytics and rankings must be monitored daily in order to make sure you are adhering to the latest guidelines as declared by the all-mighty Google.
SEO and Link Building
As an example, for a brief moment in search engine history, some industry experts believed that backlinks were no longer relevant. The question was whether the Google algorithm could tell the difference between a paid link vs. a non-paid link. The industry agreed that link farms (part of the old black hat SEO world) no longer had the weight or relevance they did in the beginning. But a link from a highly respected, highly valued, relevant, highly trafficked website such as Wikipedia, CNN, NYTimes or a .gov or .edu was worth Google Gold.
How does content work with SEO?
Any SEO description must also include the relevance of a content strategy. The fact is that a search engine can only read words and code coming from a website. If you have two websites that each have five pages of solid relevant content, the Google algorithm is going to look at other factors such as URL, site structure, speed of website, code, traffic, platform, domain history and more. But comparing two websites where one site has five pages and the other has 100, the 100 page website will win the race.